Working to end theScreen-Based childhood
Join us in campaigning to protect children from the harms of unregulated EdTech, and addictive-by-design smartphones


ourcampaigns
PUT THE BRAKES ON EdTech
Campaigning for EdTech to be the exception, not the norm
Our Proposals
- Early Years and Primary Schools should be havens free from EdTech and personal devices
- Secondary Schools must suspend the use of student facing EdTech, apps and personal devices until safety, privacy and net educational benefit is independently proven
- Parents must have a statutory right to opt out of digital learning and homework materials
Roll back Smartphones
Campaigning for better legislation to protect children from addictive devices and harmful online content
Our Proposals
- We are calling for a tobacco-style regulatory framework for smartphones, including prominent health warnings about excessive screen time
- We want to see bell to bell statutory restrictions on smartphone use in schools
- Our proposals include a licencing regime to create a new market for child-appropriate restricted smartphones and applications
Bring back fun,Bring back Childhood


We overprotect kids in the real world and underprotect them online.
Jonathan Haidt, Social psychologist and author

About Us
We are a passionate team of grassroots campaigners who are deeply concerned about the ubiquitous use of smart devices in the lives of children and teenagers.
Launched in December 2022 we were the first UK organisation to call for regulatory action to protect children from addictive smartphones and smart devices.
We are a team of parents. We understand the issues faced by families up and down the country and we are proud to have launched a national conversation about the negative effects of smartphone use among children.
We’re also campaigning to end the invasion of unregulated, untested and unproven educational technology (EdTech) into our schools. EdTech should be the exception not the norm.
We run strategic legal and political campaigns for societal and legislative change and work with politicians of all parties and other public and private stakeholders for children, including teaching unions, other campaigners, the Children’s Commissioner and Government departments.
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Time forAction
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