Working to end theScreen-Based childhood
Join us in campaigning to protect children from the harms of unregulated EdTech, and addictive-by-design smartphones
ourcampaigns
PUT THE BRAKES ON EdTech
Campaigning for EdTech to be the exception, not the norm
Our Proposals
- Early Years and Primary Schools should be havens free from EdTech and personal devices
- Secondary Schools must suspend the use of student facing EdTech, apps and personal devices until safety, privacy and net educational benefit is independently proven
- Parents must have a statutory right to opt out of digital learning and homework materials
Roll back Smartphones
Campaigning for better legislation to protect children from addictive devices and harmful online content
Our Proposals
- We are calling for a tobacco-style regulatory framework for smartphones, including prominent health warnings about excessive screen time
- We want to see bell to bell statutory restrictions on smartphone use in schools
- Our proposals include a licencing regime to create a new market for child-appropriate restricted smartphones and applications
Bring back fun,Bring back Childhood
We overprotect kids in the real world and underprotect them online.
Jonathan Haidt, Social psychologist and author
About Us
We are a passionate team of grassroots campaigners who are deeply concerned about the ubiquitous use of smart devices in the lives of children and teenagers.
Launched in December 2022 we were the first UK organisation to call for regulatory action to protect children from addictive smartphones and smart devices.
We are a team of parents. We understand the issues faced by families up and down the country and we are proud to have launched a national conversation about the negative effects of smartphone use among children.
We’re also campaigning to end the invasion of unregulated, untested and unproven educational technology (EdTech) into our schools. EdTech should be the exception not the norm.
We run strategic legal and political campaigns for societal and legislative change and work with politicians of all parties and other public and private stakeholders for children, including teaching unions, other campaigners, the Children’s Commissioner and Government departments.
campaignPUT THE BRAKES ON EdTech
Children and parents are the key stakeholders for education initiatives, yet the voices of families are largely unrepresented
We are extremely concerned about the rapid proliferation of smart devices in educational settings and the fact their use has never been properly risk assessed for children, despite a growing body of evidence that screen use is negatively impacting academic attainment across schools and socio-economic groups.
Device schemes in schools rarely offer a genuine opt out for parents, even though devices are implicated in bullying, access to inappropriate content, poorer educational outcomes, elevated unhealthy levels of screen time and privacy and data security issues.
Our Campaign
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There’s clear scientific evidence that digital tools impair rather than enhance student learning.
Karolinska Institute, Sweden
campaignRoll back Smartphones
We are calling for a smartphone regulatory framework to protect our children
We are campaigning for the introduction of a new legal framework to regulate children’s access to addictive-by-design smartphones and applications.
A 2024 report by the Education Select Committee on the impact of screen time on childrens’ education and well-being echoed our campaign goals showing that the evidence of harm is overwhelming. As a society we must not stand by and let this continue.
We are calling on the Government to act upon the recommendations in this report to safeguard the mental health, wellbeing and academic potential of current and future generations of children.
Our Campaign
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