Prominent tobacco-style health warnings about screen time and potentially addictive nature of devices to be displayed on smartphone packaging and in all smartphone-related advertisements.

Smartphone use to be prohibited in schools and early-years settings, and education on addictive smartphone behaviour, mental health risks, and child/teen-appropriate phone alternatives included in the online safety curriculum.

A Government or industry-funded marketing campaign to raise awareness among parents and children of the risk of harms from excessive screen time.

Advertising regulations to prohibit child-targeted marketing of smartphones and of smartphone applications.

Manufacturers, suppliers and content providers obliged to demonstrate safety of software and devices in the hands of children, and of any content intended for use by or directed at children, in each case via a formal Children’s Commissioner-sponsored harm assessment, before which sale and supply of smartphones and content to minors to be prohibited. Onus on supplier to verify age.